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Aviv Recovery Case Study

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Google Ads Case Study

Client:

Aviv Recovery

Industry:

Healthcare

Location:

Virginia, United States

Objective

To generate high-intent inquiries (calls + form submissions) from individuals or families seeking outpatient addiction treatment services.

  • Highly competitive niche (rehab / addiction treatment keywords are expensive)
  • No structured Google Ads campaigns targeting intent-based searches
  • Website not fully optimized for conversion (especially mobile)
  • Need for quality leads, not just volume — in this space, lead quality matters more than quantity

Strategy

We built a high-intent Google Ads funnel, focusing only on users actively searching for help.

  • Targeted keywords like:
    • “outpatient rehab near me”
    • “addiction treatment Virginia Beach”
    • “IOP program Virginia”
  • Separated campaigns by:
    • Service type (IOP, outpatient, dual diagnosis)
    • Location intent
  • Created call-focused ads + form-based landing flow
  • Emphasized:
    • Insurance acceptance
    • Personalized care
    • Flexible outpatient programs

Execution

  • Built tightly structured search campaigns (exact + phrase match focus)
  • Used call extensions and call-only ads for urgent queries
  • Implemented:
    • Conversion tracking (calls + forms)
    • Negative keyword filtering to avoid irrelevant traffic
  • Optimized:
    • Bids based on cost per qualified inquiry
    • Ad copy based on CTR + conversion rate

Results (First 60–75 Days)

70 qualified inquiries generated

Average Cost Per Lead: $71

Call Conversion Rate: 8%

Click-Through Rate (CTR): 6.4%

ROI Overview

Based on outpatient treatment program conversion performance.

  • Total Leads: 70
  • Lead → Admission Rate: 8%
  • New Clients Acquired: 5
  • Average Client Value: $3,000+
  • Revenue Generated: $15,000+
  • Ad Spend: $5,000
  • ROI Achieved: 3x return
    • *Performance metrics are rounded for simplified presentation.

Key Insights

  • High-intent keywords (e.g., “near me”, “program”) outperformed generic addiction terms
  • Call-based campaigns drove higher-quality leads vs forms
  • Location-based targeting significantly improved conversion rates
  • Mobile optimization was critical (majority of searches came from mobile devices)
  • Lead quality improved significantly after keyword refinement phase
Outcome

The client established a steady pipeline of high-intent inquiries, reducing reliance on referrals and improving consistency in new patient acquisition. The campaigns created a scalable foundation for ongoing growth in a competitive healthcare market.