D I G I T A L 3 6 0

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Dulce Media Agency

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Industry – Multi-Media Agency

+68%

Qualified leads increased

+112%

Organic traffic improved

95%

KWDs on 1st Page of Google

Challenges
  • Positioning confusion (agency vs content creator vs marketing service)
  • Content lacked clarity → audience didn’t understand full service offering
  • Over-focus on generic marketing tips instead of showcasing creative work
  • Weak storytelling across platforms

Goals
  • Establish clear multi-media agency positioning
  • Showcase services
  • Increase visibility & authority
  • Drive inbound leads

Performance Summary

  • Total Views:
    18.5K (+58.3%)
  • Instagram:
    18,365 views
  • Reach:
    3.2K
  • Content Interactions:
    350 (+7.4%)
  • Profile Visits:
    1.3K (+26.5%)
  • Followers Gained:
    228 (+45.3%)

What Worked

  • Video-first content aligned perfectly with multi-media positioning
  • High-performing spikes (1.6K+ views) came from:
    • Case studies
    • Work portfolio
  • Instagram clearly became the growth engine
Results After Optimization
  • +58.3% growth in views
  • +45.3% follower growth
  • Strong increase in profile visits