D I G I T A L 3 6 0

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Laurence Craig Catering

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Industry – Catering & Events

+68%

Qualified leads increased

+112%

Organic traffic improved

95%

KWDs on 1st Page of Google

Challenges
  • High-quality content but low reach growth
  • No strong CTA → resulted in low link clicks
  • Inconsistent engagement patterns
  • Profile visits not converting into inquiries

Goals
  • Increase reach & visibility
  • Improve engagement rate
  • Drive profile visits & inquiries
  • Build a consistent growth system

Performance Summary

  • Total Views:
    25.6K (+16.8% growth)
  • Reach:
    1.8K (+24.6%)
  • Content Interactions:
    337 (+103%)
  • Profile Visits:
    482 (+38.5%)
  • Followers Gained:
    125 (+28.9%)

What Worked

  • Static content with trending songs drove the majority of view spikes (some posts hitting 700–900+ views)
  • Event-based content performed better than static food posts
  • Engagement doubled → audience interest increased significantly
Best Performing Pattern
  • BTS + Event reveal posts
  • Posting during peak spikes (observed in mid-cycle growth bursts)