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Let’s Do Linens Case Study

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Meta Ads Case Study

Client:

Let’s Do Linens

Industry:

Event Linen Rentals (B2B + B2C)

Location:

United States (NJ-based, nationwide shipping)

Objective

To generate consistent inquiries and first-time customers for event linen rentals, especially from event planners, wedding clients, and caterers and venues.

  • No consistent paid acquisition channel
  • Highly visual product → requires strong creatives
  • Mixed audience (B2B professionals + one-time retail customers)
  • Existing website not optimized specifically for paid traffic
  • Most users don’t “urgently” buy linens → requires better persuasion

Strategy

We focused on a visual-first Meta Ads funnel, built around inspiration + conversion.

  • Designed creatives showcasing:
    • Event setups (before/after table styling)
    • Premium linen aesthetics
  • Targeted:
    • Engaged couples
    • Event planners
    • Catering businesses
  • Used offers like:
    • First-order discount
    • Free linen guide
  • Directed traffic to focused landing pages with clear CTA (request quote / check availability)

Execution

  • Launched campaigns with 3 creative directions:
    • “Event transformation” (visual impact)
    • “Stress-free setup” (delivered ready-to-use linens)
    • “Professional quality at home events”
  • Tested:
    • Carousel ads (multiple designs)
    • Short video walkthroughs
    • Static aesthetic shots
  • Optimized based on:
    • CTR
    • Cost per inquiry
    • Engagement quality

Results (First 45–60 Days)

85 qualified inquiries generated

Average Cost Per Lead: $35

Landing Page Conversion Rate: 5.8%

ROI Overview

Based on B2B hospitality linen order performance.

  • Total Leads: 86
  • Lead → Customer Conversion: 12%
  • Orders Generated: 10
  • Average Order Value: $1,200+
  • Revenue Generated: $12,000+
  • Ad Spend: $3,000
  • ROI Achieved: 4x return
*Performance metrics are rounded for simplified presentation.

Key Insights

  • Visual-first creatives significantly outperformed text-heavy ads
  • Carousel ads showcasing multiple linen styles drove higher engagement
  • Offers like “$200 off first order” improved conversion rates noticeably
  • B2B audiences (planners, caterers) delivered higher lifetime value vs one-time retail users
  • Click-Through Rate (CTR): ~2.8% – 4.5% across campaigns
Outcome

The client established a reliable inbound pipeline of inquiries, especially from event professionals, while also increasing retail bookings for weddings and special occasions. Meta Ads became a repeatable acquisition channel, not just a one-time promotion tool.