D I G I T A L 3 6 0

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National Urban League

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Industry – Community Organization

+68%

Qualified leads increased

+112%

Organic traffic improved

95%

KWDs on 1st Page of Google

Challenges
  • Poor visual graphics → posts looked outdated and inconsistent
  • Weak content writing → messaging lacked emotional impact
  • No storytelling structure → impact of work not clearly communicated
  • Low engagement despite meaningful work

Goals
  • Improve visual branding & design quality
  • Strengthen emotional storytelling
  • Increase engagement & community interaction
  • Drive donations and volunteer sign-ups

Performance Summary

  • Total Views:
    283 (+109% )
  • Reach:
    797 (+82%)
  • Content Interactions:
    269 (+56%)
  • Profile Visits:
    90 (+144% )
  • Followers Gained:
    35 (+484% highest growth)
  • Engagement Rate:
    6.04% (+77%)

What Worked

  • Real human stories → highest engagement
  • Before/after visuals → strong emotional impact
  • Clear CTAs → improved action (shares, saves, inquiries)
Results After Optimization
  • Higher engagement rate
  • Increased shares (community amplification)
  • Improved audience trust