D I G I T A L 3 6 0

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School of Makeup Effects

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Industry – Makeup Academy

+68%

Qualified leads increased

+112%

Organic traffic improved

95%

KWDs on 1st Page of Google

Challenges
  • Inconsistent posting schedule → irregular growth
  • Poor visual quality (lighting, framing, editing issues)
  • No storytelling → content felt random, not engaging
  • Repetitive content (same makeup looks, no variation)

Goals
  • Increase engagement & video views
  • Improve content quality & consistency
  • Drive profile visits and course inquiries
  • Build a recognizable brand style

Performance Summary

  • Total Views:
    15.4K (+38.3% growth)
  • Reach:
    1.8K (+28.5%)
  • Content Interactions:
    612 (+103%)
  • Profile Visits:
    485 (+24.7%)
  • Followers Gained:
    181 (+44.8%)

What Worked

  • Transformation reels created major spikes (300+ views)
  • Educational + transformation combo increased saves & engagement
  • Consistency improved overall growth curve